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The Single message page allows you to view various reports for a specific message. Go to Statistics > Email > Single Message. Go to the Action drop-down and choose from Summary report, Detailed, Opens, Clicks or Geolocation.

Other resources:

  • For a glossary of email statistic definitions, click here.
  • To combine multiple messages into a single report, use Aggregate Reports (e.g. campaign stats for all messages sent in Q2).
  • Mobile adoption is having an interesting effect on the Open and Click-to-Open Rate: see this blog post on the topic: "The complex world of email open rates"


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