The Detailed tab offers more detailed message statistics. Below you will find more information on some of the categories of statistics listed on the page.
- Send Statistics
- Marketing Statistics
- Open and click rates
- Recipients with most Opens
- Recipients with most clicks
- Most Clicked Links
- Opens by Group
- Clicks by Group
Click on each section title to view the corresponding data. Click on Close all to collapse all statistics, and Open all to open all the panels.
The Benchmarks section compares your sending data with those of the your industry.
- FileQ Benchmark Index
FileQ Benchmark Index. The "File Quality" Index provides an estimate of the quality of a certain list of recipients. The FQ Index moves higher as the number of Unique Readers increases, while it moves lower when the number of unsubscribes or undeliverable messages increase, regardless of the reason. To improve this index you need to try to "clean up" your recipient database, and use more targeted lists. See the Knowledge Base for tips on how to clean up your list.
- TxtQ Benchmark Inde
The "Text Quality" Index provides an estimate of the quality of a certain message, based on the attention paid by readers. The TxtQ value increases as the message is read by or forwarded to more recipients, and as more recipients click on the links it contains. It moves lower as the number of unsubscribes increases. To improve its value, work on the quality and appearance of a message, and make sure it is displayed properly across different e-mail clients. In addition, consider using Dynamic Tags to make it more personalized.
- NQ Benchmark Index
The "Email Message Quality" Index summarizes the other indexes and helps you track whether your e-mail marketing efforts are becoming more effective. Its value is therefore related to both the quality of your subscriber database and the quality of the messages you are sending. When the NQ Benchmark Index is trending higher it means - for instance - that you are sending better messages, which trigger more Opens and Clicks.
Open and click rates
The Open and click rates section provides important reader activity ratios.
- Open Rate (OR): All opens (unique opens and subsequent opens) over emails delivered*.
- Click Through Rate (CTR): % of unique clicks* over the number of emails delivered.
- Click-to-Open-Rate (CTOR): % of unique clicks over unique opens* (aka unique readers.)
* Be sure to access the Glossary to understand terms delivered, unique opens and unique clicks.
Opens by group and Clicks by group
The Group Opens and Group Clicks Section refers to click and open rates based on subscriber activity within a group.
Note: a subscriber can belong to different groups. Therefore, the sum of the totals for each group can give a higher figure than the total number of Reads and Clicks.
Using groups also allows you to obtain statistics for specific ISPs. Let's say - for instance - that you want to isolate Gmail vs Yahoo recipients. Here is how you can accomplish this:
- Create new groups (E.g. "Yahoo recipients", "Gmail recipients", etc.)
- Do a search on the domain. For example, search your recipients with "@gmail" as the keyword in the search fields.
- Copy the results of the search into the corresponding group (e.g. you would copy those that match the "@gmail" query into the "Gmail recipients" group). Make sure that you copy and not move recipients into the group.
- Repeat the same task for all groups you have created
Now, when you access the detailed statistcs for a message, you will see the break down by domain in the Opens by Groups and Clicks by Groups sections. Here is an example:
Using the "Export" and "Print" buttons, you can export or print the report.
Excel files exported from MailUp: how to solve opening problems
After the Microsoft update that prevents the opening of Excel spreadsheets downloaded from the Internet, statistical reports and recipients lists exported from the MailUp platform may not be displayed correctly.
Follow these quick steps to change the Excel settings and ensure the opening of documents exported from MailUp:
- open an Excel spreadsheet
- go to File> Options > Trust Center > Trust Center Settings > Protected View
- remove the check mark next to "Enable Protected View for files originating from the internet"
- click Ok
- click Ok again.