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  • Magento Extension: Increasing Sales with Automated Messages

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Message automation

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based on customer and order data

MailUp includes many email automation tools that allow you to send automated triggered messages when certain conditions occur.

You can leverage email automation these tools for all sorts of tasks related to your Magento-powered ecommerce store:

  • Welcoming new customers
  • Developing customer relationships by notifying customers of specials, promotions, etc.
  • Boosting sales by creating incentives for existing customers to return to the store
  • Re-activating customers that have been idle for a long time
  • ... be creative!

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Triggered messages

Since through the MailUp Extension for Magento Magento key data is transferred regularly from your Magento-powered store to  to your MailUp account, you can leverage that data to send automated, targeted message to your customers.

For more information about email automation in MailUp, please see: Triggered messages

Triggered messages

Leveraging triggered messages to boost sales

Triggered messages can be a formidable sales tool. For example, let's say that you wanted 'd like to follow-up after a purchase with an incentive for an existing customer to come back to the store,

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You can then have MailUp check for all recipients for whom these conditions are true (e.g. once a day), and send a specific message to them.

For

details on how to set up a triggered message, please see: Add New Triggered MessageA number of features help you set up automated emails so that they meet your needs:

  • You can flexibly set the conditions based on which a message is triggered
  • You can configure how frequenly those conditions are checked
  • You can define blackout dates on which messages are not sent
  • You can automatically assign recipients of automated messages to specific groups for additional targeting

For more details on how to set up a triggered message, please see: Add New Triggered Message

Adding dynamic product recommendations to automated emails

You can make your triggered messages even more effective by adding dynamic product recommendations to them.

We partnered with 4-Tell to make this quick and easy for you.

The folks at 4-Tell use proprietary technology to extract and analyze data directly from your Magento store (both real time and historical data), and use it to feed dynamic product recommendations into your MailUp-powered email messages. Merchants using their recommendation engine are reporting an average sales increase of around 17%.

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