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Comment: Published by Scroll Versions from this space and version 9.3

The process of adding a new Profile filter consists of defining one or more conditions that will be used when the filter is applied.

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  • In a Profile filter, set conditions based on Recipient data or Groups
  • You can connect multiple conditions using the Boolean operators AND & OR (e.g. "Age" field must be a number that is more than "35" AND equal to or less than "50")
  • The "Test" drop-down changes depending on the selection made in the "Type" drop-down. For example, the tests that can be done when the "Type" is "Text" are clearly different from the ones that are performed when the "Type" is "Date" or "Number".

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In the example below, a business that is using MailUp in connection with an ecommerce store is setting up a filter that looks for customers whose latest order amount was a number between 100 and 500. Two conditions were created using the "Decimal" type and connected using the AND operator. This filter is based on the assumption that a field containing the latest order amount exists in the Recipients Fields.

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titleDynamically populating recipient fields

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Multiple values profile filters

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Info

A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart. Click here to read more

 

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