Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


The first re-engagement message should be one that re-establishes a relationship with the recipient. It's often referred to as the "win-back" campaign.

Our friends at Email On Acid found a good one from L.L.Bean, for example.

Image Removed

Second re-engagement message: you're going to miss out on...