In the example below, a business that is using MailUp in connection with an ecommerce store is setting up a filter that looks for customers whose latest order amount was a number between 100 and 500. Two conditions were created using the "Decimal" type Number (decimal)" entry and connected using the AND operator. This filter is based on the assumption that a field containing the latest order amount exists in the Recipients Fields.
Multiple values profile filters
The "is not one of these" condition does not consider empty or null values, so it will exclude only recipients who have a value assigned to the selected field.
Date and time format
Filters now support hour-based conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.
In order to use this type of comparison, the data must be saved into a recipient field using the ISO date-time standard, which looks like this:
There are many scenarios in which you may want to use hour-based conditions. For example:
- 4 hours after the latest order has been placed on an online store
- 2 hours after somebody signed up for a certain service
- 3 hours after someone abandoned a shopping cart
A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart. Click here to read more