What SMTP+ is and when to use it
SMTP+ is a SMTP relay service built right into your MailUp account. What this means is SMTP+ makes MailUp a truly complete email delivery solution in that you can now use MailUp it not just to create and send email marketing campaigns and triggered messages, but also to send transactional, and personal emails. For example:
- You can configure your ecommerce store to use SMTP+ as the SMTP server to send transactional messages from the online store
- You can set your WordPress blog to do the same
- You can configure your email client (e.g. Outlook) to send messages through SMTP+
The main advantages of using a service like SMTP+ are higher deliverability and tracking. Let's take a closer look...