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 Regular SMTP serverMailUp's SMTP+
DeliverabilityPotentially low (1)(star) High
StatisticsNone(star) Detailed at user level
ScalabilityLimited (2)(star) High
Header/footerMust be in the message(star) Can be automatically added
Notifications (e.g. bounces)To the sender(star) Customizable (e.g. sent to IT staff)
Triggered EmailsNone(star) Unlimited
Recipients databaseNone(star) Automatically created
UnsubscriptionsManual(star) Automated
Bounce managementManual(star) Automated
Feedback Loop managamentNone(star) Automated

(1) You are at the mercy of your SMTP server's reputation, which is affected by all the companies that are using it. For example, if your Web hosting company has deliverability issues, you would be negatively affected

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