Number of custom recipient fields

The MailUp platform has 39 custom fields available: they are called Recipient fields. Specifically, each recipient in the contact database contains:

Several of the 39 custom fields are set up by default (and you can certainly edit them), and others can be added as shown below.

To locate Recipient fields in the admin console, go to Settings > Account settings > Recipient fields

Managing recipient fields

Use this menu to configure the parameters of existing recipient fields, and to add new ones.

The page contains five columns with recipient fields data:

 

* The Default value: 

  • is not used during the creation of a recipient (regardless of how it is created): that field will not be populated with the default value when the recipient is created
  • is not used in forms that contain that field (example: a registration form): same as above.
  • is only used when the field is inserted into a message as a dynamic field. When the field is empty for a recipient, the default value is inserted into the message (for more information see: using dynamic fields)


The action menu on the right side allows you to:

Using recipients fields

Recipient fields are used in a variety of scenarios.

 

The official answer is complex because it depends on the encoding used for that list.

Considering: 

1) Each recipient field has a maximum length of 200 bytes

2) By default encoding set to a list is UTF-8, which uses from 1 to 4 bytes per character

...in most cases 100 characters work in the recipient field