The inactive recipient management section allows you to disengage those recipients who did not respond to your prior re-engagement campaign(s).
The advantage of disengaging (and ultimately unsubscribing) these inactive recipients is that you clean your mailing lists and improve your engagement metrics: this can have a positive impact on your deliverability, minimizing the chances that a low level of engagement may lead to your messages being delivered to the junk folder.
You have 3 options:
This feature automatically sends the Email to inactive recipients. If you are running a re-engagement campaign, this would be your "ultimatum email", the last email you send to try to re-engage these recipients. It should contain a clear call to action, prompting your customers to either remain subscribed or unsubscribe.
What to do:
Use this option if you simply want to unsubscribe recipients that have been inactive for a long time. This may or may not be used in conjunction with a re-engagement campaign (see: how to run a re-engagement campaign with MailUp).
What to do:
Always run a simulation before starting a re-engagement campaign. This is an estimate of which recipients would be considered Inactive based on the settings you have configured.
The Inactive recipients' management uses for the re-engagement email the MailUp 1-to-many service.
That's why, if you are running a re-engagement campaign, you will have groups connected to automated emails sent based on the settings you have configured( e. g. 1-to-many-2014-06-02 12.00.00).