When you configure the MailUp extension for Magento, you can indicate how often you want the system to gather customer data and pass it to MailUp.

When and which data is transferred to MailUp

Customer and order data is not transferred to MailUp in all cases in which the store communicates with the MailUp system. Here is a breakdown of when the store communicates with MailUp, and which data is pushed to MailUp.

EventActionData transferred
Customer places an orderIf customer opts in during checkout, it is added to MailUpCustomer email only
Customer updates newsletter opt-in preferenceIf a customer updates the newsletter subscription preferences in the Magento storefront, that preference is updated in MailUpSubscription preference only
Automatic data syncData is gathered at regular intervals in Magento and pushed to MailUpAll mapped fields
Manual sync/segmentationWhen using the Sync/Segment Customers in Magento, customers and filtered and then pushed to MailUp

All mapped fields

Automated post-purchase campaigns

The fact that updated customer and order information becomes available in MailUp allows you to leverage Triggered Messages to send automated, targeted emails to your customers.

One area can have a substantial impact on sales is post-purchase campaigns. For example, you could configure MailUp to send a discount to a customer 30 days after the latest purchase date.

In MailUp you can create all sorts of automated campaigns by leveraging:

Note on date format

The date format used in the data that is exported to MailUp (E.g. order date) is always dd/mm/yyyy.

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Back to an overview of the MailUp Extension for Magento.