The Database building section brings together all the pages and tools in a single point of the platform to increase, update or manage your database through subscription and profile update forms, unsubscriptions, and landing pages.


With MailUp you can quickly and easily create a flexible subscription form to increase your database.

The platform provides several ways to increase the number of subscribers in your database or to update it:

To create a new form, simply select one of the entries in the list.

Welcome messages

After having acquired a new customer it is important to welcome him properly.

In this section you can enable/disable some automatic messages that the platform can send:


You can choose among several methods of unsubscription - let's see them in detail:

Preference center

The Preference center is a single destination for your recipients to update their preferences and check their privacy settings.

Select which lists to show, which fields can be updated, etc.: recipients will be able to update their subscriptions, change their profile, change frequency settings, and more.

You can insert the link in all your messages and let recipients discover all the ways they can keep in touch with you, encouraging them to update their profile so that you may send them more targeted messages.

In your platform, under Database building > Preference Center, you can choose which sections to show to your contacts:

Landing pages

MailUp offers a tool to create and manage landing pages, which can be inserted in your emails as special links.