Lists and Groups

You can create multiple Lists in your account, and then segment recipients within a List using Groups.

List

Each List is an indipendent environment within your account, made up of settings, administrators, messages, campaigns, groups, filters, triggered messages, statistics, etc.

What Lists share in common are Recipient Fields (the custom fields where recipient information is stored) and the sending queue.

The relationship between a Group and a List is that a Group is a subset of recipients within a chosen List.

Here is an example of an account with multiple lists, uses for different purposes.

Group

If you want to segment users within a List, it is useful to create Groups.

Here is an example of groups within a List.