Adding a New Activity Filter
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- Opened or did not open
- Clicked or did not click
- Subscribed on
- Unsubscribed on
- Whom you sent the specified message in the last / exactly N days (up to a maximum of 15 days. Selecting the condition "exactly" the maximum value admitted will be 14 since it also counts the starting day)
- Whom you successfully sent the specified message in the last / exactly N days (up to a maximum of 15 days. Selecting the condition "exactly" the maximum value admitted will be 14 since it also counts the starting day)
- Whom you did not send in the last / exactly N days (up to a maximum of 15 days. Selecting the condition "exactly" the maximum value admitted will be 14 since it also counts the starting day)
- Who did not receive... (due to hard bounces or not due to a hard bounce)
- Performed
at least one action
- less than 5 actions
- less than 10 actions
- 10 or more actions
- Generated a soft bounce error (to know more about Soft Bounces, click here)
SMS
- Received or did not receive Welcome message
- Whom you sent / successfully sent / didn't send / the specified SMS in the last 15 days
- Who did not receive an SMS
- Who did not receive an SMS (Expired / Rejected)
The Messages drop-down menu contains:
- the list of the last messages sent
- the entry "any message"
- the entry "last message"
- the ability to search for specific messages by typing their name.
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Activity data limitations: Activity details are stored in our systems for a certain number of days, based on your subscription. Your current plan provides data on opens and clicks for 365 days, while the detail of the recipients to whom you sent a message has a 15-day limit (not extendable). |
You can also decide to only select messages that contain specific Tags. This is a useful tool to evaluate your audience interest on a specific campaign (maybe your audience is interested in messages that include "Cars" tags. By knowing this you could send them a specific promo for car lovers).
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Activity filters now have an hour-based condition to more effectively run time-sensitive drip campaigns, such as shopping cart abandonment emails. To know more, check the example here |
Hour-based activity filters
Date and time format
Filters now support hour-based conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.
In order to use this type of comparison, the data must be saved into a recipient field using the ISO date time standard, which looks like this:
YYYY-MM-DDThh:mm:ssTZD
... where:
YYYY = four-digit year
MM = two-digit month (01=January, etc.)
DD = two-digit day of month (01 through 31)
hh = two digits of hour (00 through 23) (am/pm NOT allowed)
mm = two digits of minute (00 through 59)
ss = two digits of second (00 through 59)
TZD = time zone designator (Z or +hh:mm or -hh:mm)For example: 2015-02-24T19:20:30+01:00).
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When using an hour-based comparison with |
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a profile filter, make sure that it contains the date and time in the ISO format: |
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YYYY-MM-DDThh:mm:ssTZD |