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Label | Description |
|---|---|
| Active | The recipient has shown an average degree of engagement, it is a contact who often takes actions on the campaigns he receives |
| Excluded | The number of campaigns in the last period is insufficient for a valid statistical calculation. |
| Inactive | The recipient has shown an extremely low degree of engagement, it is a contact that does not interact with the campaigns he receives |
| Less active | The recipient has shown a low degree of engagement, it is a contact who rarely interacts with the campaigns he receives |
| New | There is still no information on the rating because it is the first time they are reached by a sending |
| Very active | The recipient has demonstrated a high degree of engagement, it is a contact who carries out activities consistently on campaigns |
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