Version 2 of our drag-n-drop email editor combines ease of use with new features that give you more control on the design of your emails.
Structure vs. content
For maximum design flexibility, the structure of the message has been separated from its content. This means, for example, that you can now have rows of content that use different designs for different sections of the message (e.g. full-width background colors, a different number of columns, etc.) without negatively impacting the responsiveness of the message on mobile devices.
Talking about rows, the introduction of this design element is one of the main differences in version 2 of the editor. So let's start this review of what's new from there.
Rows of content
Control at the row level allows designers to using different design structures and styles for different sections of the message. For example, you can now change the background color of an entire row of content.
In the sample email shown below, for instance, the message visually separates the top section from the lower portion of the message by using 100%-width rows with different background colors.
Columns within rows
Settings at the column level within a row allow control on background color, padding and borders for the selected column.
Granular control on padding
Padding settings can be configured both for all sides of the selected element...
... or separately for each side.
Granular control on borders
Border settings can be configured both for all sides of the selected element...
... or separately for each side of a button, column, etc.
Spacers help create visual separation between design elements. With v2 of the editor they can be transparent...
... or visible. Here too, granular control on padding provides great design flexibility.
As you pick colors for fonts, background colors, etc., the editor will learn and remember them, making them quickly accessible to style future content elements.
Improved compatibility with mobile devices
Additional work was performed on the engine that generates the HTML of the message so that emails created with the editor respond even better than before to the devices where they are opened.
Version 1 of the editor already produced messages that rendered well on most mobile devices. Version 2 improves upon it, addressing a few issues, including support for the popular Gmail app for Android.
Ability to add your own HTML
Coming very soon: add your own HTML via a "Custom HTML" content tile available in the Content panel. This feature will allow you to add blocks of content that are not available within the editor. For example, real time email content such as product recommendations, countdown clocks, etc.
Many new templates
Dozens of new, professionally designed templates were added to the system, taking advantage of the improved design flexibility introduced with version 2 of the editor.
Redesigned look & feel
After collecting feedback from thousands of users, the editor was completely redesigned to combine more advanced features while retaining speed and ease of use.
The new design not only gives access to an array of new tools to create stunning email messages, but also allows for future growth.
The content section, for example, is organized with "tiles" that will host new features when they become available.
The structure section allows for the insertion of new rows of content, with different rows able to host a different amount of columns, for maximum design flexibility.
Lastly, the body section focuses on message-wide settings.