Adding an unsubscribe link to a MailUp message is extremely easy. You can do so using the corresponding feature in our email editors, or by entering the following in the HTML source code:
What happens after the recipient clicks on the unsubscribe link is based on the List settings for that list.
The MailUp system allows you to export unsubscribed recipients (Recipients > Unsubscribed): this list can be exported as an Excel file containing the date and time of the unsubscription.
The list of unsubscribers can also be exported via a customized, FTP batch procedure (a setup fee may apply to configure this additional option).
Once a recipient unsubscribes...
Once a recipient has unsubscribed, the following can happen:
- You can turn on an email notification in the List settings
- You can turn on an email notification to the recipient that just unsubscribed (not recommended and not an email marketing best practice). This is also done in the list settings.
- You can search, view, and export unsubscribed recipients in the admin console
- You can activate webhooks that can trigger an action in another system (including unsubscribing the same recipient from another List in MailUp)