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An

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introduction to

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profile updates

You can use the Profile Updates feature to create forms that will allow recipients to add or update personal information (e.g. gender, location, etc.) or answer additional questions that allow you to better segment them (e.g. by assigning them to groups).

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When to use

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profile updates

Profile update forms can be used in a variety of circumstance. For example:

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Profile update forms are a fundamental tool in your effort to build a richer recipients database, which will allow you to better segment your customers and send them messages that they are more likely to be interested in.

Where is

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data stored

When you use the Profile Updates feature, data is saved into the recipients database in the Recipients fields that you chose to include in the form. When a recipient updates the information in the form, he/she is updating their profile in the recipients' database.

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