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  1. Create a re-engagement campaign and try to "win-back" those inactive recipients in your mailing lists. View this section on On this important topic, we have created a dedicated section. See how to setup a re-engagement campaign.
  2. Setup the inactive recipient management section, covered below and introduced with MailUp 8.2.1 

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The inactive recipient management section allows you to disengage those recipients who did not respond to your prior re-engagement campaign(s).

The advantage of disengaging (and ultimately unsubscribing) these inactive recipients is that you clean your mailing lists and improve your

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engagement metrics: this can have a positive impact on your deliverability, minimizing the chances that a low level of engagement may lead to your messages being delivered to the junk folder.

There are 3 steps in this process:

Step 1: Reduce mailing frequency

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