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  1. Create a re-engagement campaign and try to "win-back" those inactive recipients in your mailing lists. View this section on On this important topic, we have created a dedicated section. See how to setup a re-engagement campaign.
  2. Setup the inactive recipient management section, covered below and introduced with MailUp 8.2.1 


The inactive recipient management section allows you to disengage those recipients who did not respond to your prior re-engagement campaign(s).

The advantage of disengaging (and ultimately unsubscribing) these inactive recipients is that you clean your mailing lists and improve your


engagement metrics: this can have a positive impact on your deliverability, minimizing the chances that a low level of engagement may lead to your messages being delivered to the junk folder.

There are 3 steps in this process:

Step 1: Reduce mailing frequency