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Check the "Include the RSS feed title only" if you want MailUp to only include a title and short summary of the RSS feed, and not the entire content of the feed.

RSS merge tags

You can create your own RSS-based message templates using the following RSS TAGS or ATOM TAGS.

 RSS tags

DYNAMIC RSS TAGEXAMPLECONTENT INSERTED INTO THE MESSAGE
[rss_positionN_title][rss_position1_title]The title of the piece of news selected for position N
[rss_positionN_description][rss_position1_description]The main content of the piece of news selected for position N
[rss_positionN_link][rss_position1_link]A link to the piece of news selected for position N
[rss_positionN_pubdate][rss_position1_pubdate]The release date of the piece of news selected for position N
[rss_positionN_author][rss_position1_author]The author of the piece of news selected for position N
[rss_positionN_category][rss_position1_category]The category of the piece of news selected for position N
[rss_positionN_comments][rss_position1_comments]The link to comments page of the piece of news selected for position N
[rss_positionN_guid][rss_position1_guid]The unique ID of the piece of news selected for position N
[rss_positionaltre][rss_positionaltre]Title, content, and link of the additional news selected for position 5

ATOM tags

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Please see this list of merge tags for dynamically inserting content from a feed into a message.