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Here is a visual example of how the Event trigger section would look.

Best practices

We recommend that you follow these guidelines when implementing automated, follow-up messages to pending subscribers:

  • Do not send more than 2 automated, follow-up messages
  • Use a different subject line in each message
  • Consider using a different sender email, in case there might be a deliverability issue with one of the senders (star)

(star) Test this with your own "seed list" (a number of different email addresses at different ISPs) or work with our Deliverability Team, if you subscribed to the Delivery+ service.