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Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email)

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In addition to editing your sender email address, you can now edit the Reply-to email address conveniently when setting up your email campaign, without having to edit it in the List settings section.

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Your from email must be an email address that is easily recognizable and viewed as trustworthy by your recipients. If the email is new you have to verify it and click on Verify now so that you receive a link to click for confirmation.

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Your reply-to email (i.e. the email that your recipients can write back to by clicking on reply) should be recognizable and friendly, as opposed to a no-reply@mycompany.com address. The purpose of having a friendly reply-to email is to encourage your recipients to contact you. Email is about communicating with your customers, not telling them "not to reply" to you. In addition, the reply action is counted by ISPs (e.g. Gmail, AOL, etc.) as a clear indication of your recipients' engagement, which means that it positively affects your deliverability.

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Select who you want to send your email campaign to. Choose to send the email to all subscribers test group or choose recipients in your list or to one or more groups in your list send to all. To send your mailing to just a few email addresses, choose the manual selection tab.

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To further segment your mailing list, click on Choose Recipients and in the next page you can include groups, apply one or more filters. Filters can be found under Marketing+ > Filters.

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