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Recipient fields contain personal data about your contacts. You can use up to 10 personal data fields by default, while you can increase this number up to 40 by purchasing the Marketing + package.

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Number of custom recipient fields

The MailUp platform has 39 custom fields available: they are called Recipient fields. Specifically, each recipient in the contact database contains:

  • 1 email field
  • 1 mobile phone number country code field
  • 1 mobile phone number field
  • 39 customizable fields

Several of the 39 custom fields are set up by default (and you can certainly edit them), and others can be added as shown below.

To locate Recipient fields in the admin console, go to Settings > Account settings > Recipient fields

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Managing recipient fields

Use this menu to configure the parameters of existing recipient fields, and to add new ones.

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  • Field ID: a numeric identifier
  • Field name: choose a name that easily defines which kind of data the field contains
  • Default valueyou can set a default value, e.g. if you are managing recipients who all live in the United States, this will be the default value for the field "State"*: is used when a message is sent, if the field is inserted into the message as a dynamic field. If the field is empty for one or more recipients, the default value is used when the message is sent out to those recipients.
  • Dynamic field (Y/N): choose whether if set to Yes, the field will be dynamic, i.e. it will change according to each specific information associated to that recipient.available in the list of fields that can be inserted into a message using the corresponding feature in the message editor when adding or editing a message
  • Required field (Y/N): make if set to Yes, the field a mandatory field or not.

Far to the right of the screen you can find the "Actions" button, which will allow you to empty the corresponding field, or edit it modifying the above explained parameters:

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Tip

These settings will help you manage the import process and the creation of dynamic messages: when importing a file, you will have to map the fields in order to be able to use dynamic fields (a feature included in the Message + package).

Send fields

This page refers to editing parameters for fax messages sending, a channel not active onn the American market.

 

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  • will be considered a required field on subscription forms that use the default form field validation code that is included in MailUp.

 

Note
titleAdditional notes on the Default Value

* The Default value: 

  • is not used during the creation of a recipient (regardless of how it is created): that field will not be populated with the default value when the recipient is created
  • is not used in forms that contain that field (example: a registration form): same as above.
  • is only used when the field is inserted into a message as a dynamic field. When the field is empty for a recipient, the default value is inserted into the message (for more information see: using dynamic fields)


The action menu on the right side allows you to:

  • Edit the recipient field: you will be able to edit the parameters mentioned above.
  • Empty it in the recipients database: this is a dangerous feature, so be careful when using it. It will remove the values stored in that field for all recipients currently in the recipients database. For example, if you empty the First name field, all the First names will be removed

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Using recipients fields

Recipient fields are used in a variety of scenarios.

 

Note
titleHow many characters can I use in the recipient fields?

The official answer is complex because it depends on the encoding used for that list.

Considering: 

1) Each recipient field has a maximum length of 200 bytes

2) By default encoding set to a list is UTF-8, which uses from 1 to 4 bytes per character

...in most cases 100 characters work in the recipient field