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The goal is to have more information on your recipients , so that you can send them more relevant messages.

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When to use profile updates

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When you use the Profile Updates feature, data is saved into the recipients' database in the Recipients fields that you chose to include in the form. When a recipient updates the information in the form, he/she is updating their profile in the recipients' database.

If one of the fields in the form is used to define the user's association with one or more groups (the field name is "group" and the field values are the group numbers), then that piece of information is stored in terms of the user's belonging to the selected groups. For example, a question on the form could be: "Which sports do you like?" and the answer answer could be a series of checkboxes that correspond to groups you have created in your administration console. When users update the form, their association with the checked groups will be updated in the contacts database.

 

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