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To add a new Profile Updates form, select Marketing+ > Profile updates > Newselect Pages > Profile updates > New Form

Setting Form Properties

The system will ask you to configure the following properties:

  • NameForm name: enter a name for the form: this is not shown to your recipients.
  • Description Note: enter a description for what the form is for. This is also not shown to your customers. It's for internal, administrative purposes only.
  • Form style: select the color of your form.
  • Enabled: click to enable the form. You will need to enable it to test it. Since there are no public links to the form (until you include a link to it in an email message), you can enable a form even when you are just working on it.
  • TypeAccess type: specify when the form is Public or Private. See the section below for an explanation of the difference.
  • One-time fill: specify whether the same recipient may update the form multiple times or not. This is useful when you are using the Profile Updates feature as a basic survey tool.
  • Limit access - Start date and End date: you can decide to make the form accessible only between certain dates. This is useful, for instance, if you are using the Profile Updates feature as a basic event registration tool.

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Creating a form with the drag & drop editor

The profile update form builder allows you to create these forms in a whole new, super-easy way. In fact, you will build profile update forms via drag and drop without the need of any HTML knowledge!

In the example below, we created a form that allows subscribers of a newsletter by a local chain of pizzerias to update their profile.

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To create a form:

  1. Drag and drop the elements that are part of your forms. Rearrange their order by dragging.
  2. Configure the settings for each element by clicking on the blue "pencil" button. You can add text, groups and recipients fields, configurable with different types of inputs (free text, drop-down, radio buttons, checkboxes)Select the style for the form, from the drop-down menu in the lower left.
  3. Preview your form to see how it renders
  4. Save it!


  • Quickly search and select groups to use in the Group form element, and rename them if needed (e.g. group name used in MailUp is not the text label you wish to show in the form)
  • Add a privacy checkbox, which is fully editable. You can then edit the link and place the url URL of your Privacy Policy page
  • Use special syntax to customize the input values in drop-down options. Example below:
    The subscriber sees Rock Music in the drop-down menu, but MailUp records Heavy metal as the number 1 into the recipient field. Customizing these options into numbers, for example, can help you when having to setup filters or other tasks. Numbers are much more manageable than text. The syntax looks like this: Heavy metal || 1, where the || is the a special character.
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Editing a form with the HTML editor

You can no longer create a from form with the HTML editor, but you can use it with any form created with the HTML editor, before the new editor was introduced, or with HTML copies of forms created with the new editor.


When the form is private, the person that receives a link to it cannot immediately view it and fill it out. Instead, they are shown a message that prompts them to check their mailbox: an email message is sent to the email address associated with the link. The message is referred to as the "Private Form Access Email".

Related Topics


Invisible reCAPTCHA

The reCAPTCHA is a service that protects your form from spam and abuse that consists in asking one or more questions when an atypical behavior is detected. It protects users from spam and password decryption by asking them to complete a simple test that proves that the user is a human being and not a computer trying to break an account.

We call it "invisible" because it is activated when an atypical behavior is detected.

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The invisible reCAPTCHA is by default enabled in forms.

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Please note that if the invisible reCAPTCHA is enabled, the form won't be embeddable in a website.