- specifying your sender from and reply-to email addresses
- choosing the recipients
- selecting to schedule a time and date for the mailing (or to send it immediately) and managing the mailing queue.
Sender Name, Sender Email, and Reply-to Email
Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email) and reply-to email.
Check the Select sender from recipient data fields to take advantage of Dynamic Sender, an advanced feature which allows you to assign which from email addresses will be sent to which recipient in your mailing.
Select who you want to send your email campaign to. Choose to send the email to all subscribers in your list or to one or more groups in your list. To send your mailing to just a few email addresses, choose the manual selection tab.
To further segment your mailing list, you can apply one or more filters. Filters can be found under Marketing+ > Filters. For more information on Filters, go to this page.
Mailing Preview and Queue
The Mailing Preview section displays the estimated sending time of your email message and a final recipient count of recipients:
Check that the recipient count is correct and choose Schedule mailing or Setup immediate mailing.
To manage the sending queue of your current mailings go to Email > Send Status. For more information, view this page.