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  • Message type: select here which type of messages you are sending from this list: newsletters, direct marketing messages, or transactional messages (i.e. alerts, reminders, notifications)
  • Recipients: select if your mailing is directed to businesses or to consumers
  • Industry: select from the dropdown menu the industry your company belongs to, for the benchmark analysis to be effective
  • Description: enter a descritpion for this list (this is for internal use, it will not be viewed by the recipients).

Sender

Set here the following parameters:

  • Email sender name: the person or entity that is sending the message. It could simply be your company name.
  • "FROM" email: the email address that is sending the message. Make sure that it is a recognizable address (e.g. it uses your Web site domain)
  • Header sender: enter an email address here if you want your message to be sent on behalf of that address.
  • Reply-to: If your newsletter asks for a reply from the recipients, you may want the replies to be sent to a different address from the "FROM" email. Enter the reply-to address here: it must be a valid email address. If you leave the field blank, the "FROM" address will be used.
  • SMS sender name: the person or entity that is sending the text message. It could simply be your company name.

Subscription

A section in the admin console that allows you to enable/disable some automated messages:

  • Email subscription confirmation message: the system sends an email message each time a recipient confirms the subscription. The link provided will lead you to Notifications > Welcome email, where you will be able to modify it using the built-in editor;
  • SMS subscription confirmation message: the system sends a text message each time a recipient confirms the subscription. The link provided will lead you to Notifications > Welcome SMS, where you will be able to modify the message sender number and body..
  • Subscription confirmation request message: a message sent to new recipients to confirm their intent to subscribe.