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  • Profile Filters: data saved to the recipient's profile
  • Activity Filters: actions that a recipient did or did not perform
  • Geolocation; the approximate location of a recipient
  • Device Filters: the device that a recipient has used in the past

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When filters are used

Filters are used for many different purposes in your control panel admin control panel.


All in all, filters are one of the most powerful feature in control panel, and can allow you to run sophisticated marketing campaigns.

Filters and the Marketing+ package

Your control panel account comes with a few, default filters. In order to be able to add and edit multiple filters, you will need to add the Marketing+ package to your account.