Winning back
...
disengaged subscribers
Another classic example of the use of triggered messages is campaigns aimed at winning back disingaged disengaged subscribers.
The idea is that the overall level of engagement of your recipient list has a direct impact on both the ROI of your email campaigns, and your long-term sender reputation: the higher the level of engagement, the better.
Discover how to create and deploy a re-engagement campaign with MailUp.
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