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An introduction to filters

Filters allow you to segment your recipients based on a variety of conditions. The conditions can be based on:

  • Profile Filters: data saved to the recipient's profile
  • Activity Filters: actions that a recipient did or did not perform
  • Geolocation; the approximate location of a recipient
  • Device Filters: the device that a recipient has used in the past

When filters are used

Filters are used for many different purposes in your MailUp admin console.


All in all, filters are one of the most powerful feature in MailUp, and can allow you to run sophisticated marketing campaigns.

Filters and the Marketing+ package

Your MailUp account comes with a few, default filters. In order to be able to add and edit multiple filters, you will need to add the Marketing+ package to your account.