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Enabling and editing the Welcome email

Use this feature to enable or disable a Welcome email sent to a newly subscribed recipient.

  • Default value is OFF. Clicking the ON button far to the right enables the feature and allows you to use the editor to edit the message.
  • The email is sent immediately after the new subscriber confirms his/her subscription

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Tip

For a complete overview of how the built-in editor works, go to this page.

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titleEmail marketing tip

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What is it?

The welcome email is a massage automatically sent to all new subscribers, to confirm their subscription.

Why you should use it

The welcome email it is not only a confirmation email, but can be also considered as the first business card we provide to those who know little or nothing about us and could be useful to highlight key things they should know.

 

Tip

Read this article for suggestions and tips on how to optimize your welcome email

Welcome email and confirmed opt-in subscription method

The Welcome email is only sent when a pending subscribers confirms his or her subscription That is, it is sent when the confirmed opt-in (also called double opt-in) subscription method is used.

  • Somebody asks to subscribe
  • The Subscription Confirmation Request message is sent to that email address
  • The recipient confirms his/her intent to subscribe
  • The Welcome email is immediately sent, if turned ON.

Now, if you are adding subscribers using one of the subscription forms that are available in the system or the subscription form builder, you're good to go.

  • The double opt-in subscription method is used by default by those forms
  • It is an email marketing best practice and we strongly encourage it
  • Because of that, it cannot be turned off in MailUp

There are some scenarios, however, in cui a single opt-in may make sense. For this reason, there are some methods of the MailUp API that allow it, and some applications integrated with MailUp that offer the option to use it.

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How it works?

By default the Welcome email is disabled. Click on "Off" to enable it.

A message will appear suggesting you to personalize the welcome message or to create a Welcome Series.

 

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If you want to change the welcome message you can:

  • create a new message using BEE editor by clicking on "New email" placed in the top right,
  • use a message created previously, selecting "Set as default",
  • create a new message with the editor HTML.