The final step in your email campaign is to send the email by:
- specifying your sender from and reply-to email addresses
- choosing the recipients
- selecting to schedule a time and date for the mailing or to send it immediately
Sender Name, Sender Email, and Reply-to Email
Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email) and reply-to email.
Your from email should be an email address recognizable and viewed trustworthy to your recipients.
Your reply-to email (i.e. the email that your recipients can write to by clicking on the reply) should be recognizable and friendly such as email@example.com, or firstname.lastname@example.org, as opposed to an email@example.com. The purpose of having a friendly reply-to email is to encourage your recipients to contact you.
Select who you want to send your email campaign to. Choose to send the email to all subscribers in your list or to one or more groups in your list.