Page tree
Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 3 Next »

» Manage inactive recipients

Use the corresponding feature in your list preferences. You can choose whether to:

  1. reduce the number of messages sent to inactive recipients
  2. suspend them after trying to contact them
  3. unsubscribe them

Everything happens automatically. Remember that these are inactive recipients: the impact on your opens and clicks will be minimal, but the advantages in terms of reputation could be significant because - by definition - your level of engagement will go up (e.g. opens with less recipients = higher open rate).


  • No labels