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Manage inactive recipients

Use the corresponding feature in your list preferences. You can choose whether to:

  1. reduce the number of messages sent to inactive recipients
  2. suspend them after trying to contact them
  3. unsubscribe them

Everything happens automatically. Remember that these are inactive recipients: the impact on your opens and clicks will be minimal, but the advantages in terms of reputation could be significant because - by definition - your level of engagement will go up (e.g. opens with less recipients = higher open rate).

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