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Work in progress.

Managing inactive recipients

Over time, recipients in your mailing lists can become inactive: i.e. recipients who no longer open or click on your emails for a given period of time. There are two ways to manage these inactive recipients:

  1. Create a re-engagement campaign and try to "win-back" those inactive recipients in your mailing lists. View this section on how to setup a re-engagement campaign.
  2. Setup the inactive recipient management covered in this section below: 

Setting up the inactive recipient management tool is the last step in

 

 


Use the corresponding feature in your list preferences. You can choose whether to:

  1. reduce the number of messages sent to inactive recipients
  2. suspend them after trying to contact them
  3. unsubscribe them

Everything happens automatically. Remember that these are inactive recipients: the impact on your opens and clicks will be minimal, but the advantages in terms of reputation could be significant because - by definition - your level of engagement will go up (e.g. opens with less recipients = higher open rate).

 

 

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