The final step in your email campaign is to send the email by:
- specifying your sender from and reply-to email addresses
- choosing the recipients
- selecting to schedule a time and date for the mailing (or to send it immediately) and managing the mailing queue (view here to delete an email from the mailing queue).
Sender Name, Sender Email, and Reply-to Email
Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email) and reply-to email.
Your from email must be an email address that is easily recognizable and viewed as trustworthy by your recipients.
Your reply-to email (i.e. the email that your recipients can write back to by clicking on reply) should be recognizable and friendly, as opposed to a email@example.com address. The purpose of having a friendly reply-to email is to encourage your recipients to contact you. Email is about communicating with your customers, not telling them "not to reply" to you.
Using a dynamic sender
Check the Select sender from recipient data fields to take advantage of Dynamic Sender, an advanced feature that allows you to assign which from email addresses will be sent to which recipient in your mailing.
When using this feature, the sender name and email are retrieved dynamically from corresponding custom fields that store that information. Of course, this assumes that you have previously imported the relevant information into those fields. In other words, the recipients database must contain two custom fields that are used for the sender name and sender email.
This feature is particularly useful for a company's sales team. Each sales representative's email address is dynamically matched to his/her customers. This means that you can create one customized email that is sent with the corresponding sales representative's email address to the correct recipients. For example, a follow-up after a trade show would come from different sales people, matching prospects to the very sales people that they met at the trade show.
Select who you want to send your email campaign to. Choose to send the email to all subscribers in your list or to one or more groups in your list. To send your mailing to just a few email addresses, choose the manual selection tab.
To further segment your mailing list, you can apply one or more filters. Filters can be found under Marketing+ > Filters. For more information on Filters, go to this page.
Mailing Preview and Queue
The Mailing Preview section displays the estimated sending time of your email message and a final recipient count of recipients:
Check that the recipient count is correct and choose Schedule mailing or Setup immediate mailing.
To start the sending task, click on either button and then click on Send.
Deleting a scheduled mailing
Once your email is in the Send status section, you have to click on the Actions drop-down menu of the email message you want to delete
Click on Queue preview
On the Mailing Preview page, click on Manage queue.
Under the Manage queue, scroll down and you will find the Delete queue button:
Soon you will be able to delete an email from the mailing queue from the Send Status page.
To manage the sending queue of your current mailings go to Email > Send Status. For more information, view this page.