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This export type encloses the statistics generated from an Email campaign. This means it will display as many rows as many were the actions taken by a recipient towards a certain campaign.

A row will be generated each time a recipient opens a message or clicks on any of the links nested into the email message. A row is also generated for those recipients who did not received the email message due to a bounce.

Full export is flexible to meet customers' highest expectations and can be mainly customized with the fields listed below.


Csv Layout


Header Display Name





List ID


List ID in MailUp




Send ID


Send ID in MailUp




Message ID


Message ID in MailUp




E-mail address


e-mail address of the recipient





Subject of the email message






Possible values:

  • OPN (open)
  • CLK (click)
  • NCO (not delivered - bounce)
  • SNT (sent)


  • OPN if the system records the action of downloading the images in the message
  • CLK if the system records a click
  • NCO in case of bounce
  • SNT when a campaign was sent to a certain recipient



Clicked URL (if Status=CLK) or bounce code (if Status=NCO)





Date of the operation saved in the record. It can indicate an open, a click or bounce detection

ISO format for dates
yyyymmddThhmmss. Italian time zone applies

20110122T113000 stands for Jan 22th, 2011, 11:30 AM


Send date


Date the message was sent

ISO format for dates
yyyymmddThhmmss. Italian time zone applies



What data is tracked

Statistics file for email channel contains rows ("records") describing the latest action performed by the recipient. For example:

  • if a recipient downloads the images and does not click any link in the message, the file will contain only a record that reports that opening ("OPN").
  • if a recipient downloads the images and then clicks a link in the message, the file will contain only a record that reports that click ("CLK").
  • if a recipient downloads the images and then clicks three different links in the message, the file will contain three records, one for each link ("CLK").
  • if a recipient downloads the images, clicks a link and then opens again the message, the file will contain only a record that reports latest opening ("OPN").
  • if a recipient opens a message (i.e. downloads the images) several time, the file will contain only a record that reports latest opening ("OPN").

File content is incremental, i.e. it only contains the actions recorded since the last export. So, actions performed by a user on a message in different days may be spread across different files.

Important notes:

  • Exported statistics are aggregated by recipient, message and URL and provide information about actions occurred after latest export, so it can happen that
    • if you open several times a newsletter only one record is exported for this kind of action and it refers to date and time of most recent opening. No opens count is provided
    • if you click several times a link inside a newsletter only one record is exported for this kind of action and it refers to date and time of most recent click. No click count is provided
    • if your clicks or opens are done either before and after an execution of export task, these actions will be tracked in two different export files
  • Emails sent with MailUp always contain a single pixel image to track opens.
  • If the recipient has not performed any action (image download, clicks) it is not possible to tell if an email was delivered in the inbox. Anyway, it is possible to know if it was blocked at an earlier stage by the email provider of the recipient.
  • If a recipient reads the message without downloading any image or clicking any link, no action can be recorded.
  • It is not possible to tell if the email client of the recipient tagged the message as "spam". Information about spam can be recorded only by the email provider, which returns an appropriate message.

Column options

The layout displayed above can't be modified in the fields' order, but you can decide to toggle some of them or add some to the default layout:

  1. Any dynamic field belonging to recipients, also available if fields were renamed.
  2. In the "Details" column it is possibile to display the click URL when the row is CLK type.
  3. Column "SendId".
  4. Email values encryption


Row options

The csv file may optionally display :

  1. columns header, exported along with the data
  2. last Action only: you can choose to read only the latest action a recipient took for a certain campaign. So if a recipient views a campaign and then he clicks on it, on the csv only the click row will be exported.
  3. toggle click related rows
  4. toggle open/views related rows
  5. toggle bounce related rows
  6. toggle sent email rows (SNT).  


What is the difference between NCO and SNT row types?

  1. NCO marked rows might represent a temporary status. The email has not been delivered due to a bounce, but it might be delivered later.
  2. SNT instead reports the campaign sent to a certain recipient, and its status won't vary in the time even following to an open or a click action event.



Other options 

Each column can be also written with a text qualifier, usually a single or double quote.



Sample 1 displays "idList", "idNL", "Email", "subject", "statusType", "details", "statusChange" (date), "sentdate" (date), "note" and four dynamic fields.

5;1555;;Subject of your campaign;OPN;;20150513T232106;20150513T112026;Your message note;John;Smith;34234;085861532
5;1555;;Subject of your campaign;CLK;;20150513T232206;20150513T112210;Your message note;John;Smith;34234;085861532
5;1550;;Campaign subject;NCO;MBSD;20150513T013820;20150508T150226;;;;;0158634536
5;1555;;Campaign subject;NCO;HB;20150513T182035;20150513T112210;;;;;001478445;2125401707


Sample 2 displays "idList", "idInvio" (sendId),"idNL" (newsletter id), "Email", "Subject", "statusChange", "sentdate" and "FirstName"

1;166;172;;Test DynField;SNT;;;20150417T140808;John
1;166;172;;Test DynField;OPN;;20150417T141100;20150417T140808;John


Sample 3 displays a csv layout inclusive of a single quote text qualifier. Text qualifier is very often used when one of the selected fields might display characters that could be misread as separator.

'1';'14';'6';'';'Esempio di messaggio creato con un feed RSS';'OPN';'';'20140905T200936'

Sample 4 displays a the same csv layout as above, but inclusive of MD5 encrypted Email value

'1';'14';'6';'febb975fe77448e72f0b54b2fab4cde8';'Esempio di messaggio creato con un feed RSS';'OPN';'';'20140905T200936'

Optional md5 / sha1 / sha256 / sha512 ecryption applies to Email column only

Bounce chart

Allowed codes for bounces are listed in the table below


Bounce Type

Bounce Description


Auto Reply


Bounce No Email Address




General Bounce


Hard Bounce


Mail Block - General


Mail Block - Attachment Detected


Mail Block - Known Spammer


Mail Block - Relay Denied


Mail Block - Spam Detected


Non Bounce


Soft Bounce - General


Soft Bounce - Dns Failure


Soft Bounce - Mailbox Full


Soft Bounce - Message Size Too Large


Subscribe Request


Transient Bounce


Unsubscribe Request


CSV Exported file shipping

The export process can put the target csv file to your console disk space you can usually connect through a Mailup Ftp account, or, if you feel more comfortable, we can ship it to yours.

When filling in the "submit form" at the bottom of this page, you'll find the proper blanks to let us know what FTP account the export process has to connect to. Leave them blank if you'd like the csv file to be left on your default Mailup account disk space.

When connected to your Mailup Ftp Account you'll find the exported csv files at this FTP relative path : "/ftp_export/"



FULL export type, accordingly to your usual campaign volumes, may generate a high amount of rows, remarkably increasing the target file size in some cases.

There's an optional feature that allows you to receive only the last action a subscriber took on a certain campaign. For instance, instead of writing both an Open and its subsequent click rows, the export process would only write the click row. This feature usually decreases a lot the average target file size.

You can submit your request filling in to "Show only last action row" as "Yes" in the form below.

Should you need any further information or custom integrations please do not hesitate to contact your account manager.

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