Adding a New Activity Filter

The process of adding a new Activity filter consists of defining one or more conditions that will be used when the filter is applied.

The Actions are divided into email and SMS:

Email

SMS


The Messages drop-down menu contains:


Activity data limitations: Activity details are stored in our systems for a certain number of days, based on your subscription. Your current plan provides data on opens and clicks for 365 days, while the detail of the recipients to whom you sent a message has a 15-day limit (not extendable).


You can also decide to only select messages that contain specific Tags. This is a useful tool to evaluate your audience interest on a specific campaign (maybe your audience is interested in messages that include "Cars" tags. By knowing this you could send them a specific promo for car lovers).

An example: a re-engagement filter

For example, let's assume that you wish to send a re-engagement message to recipients that did not open any message sent to them between April and June, and that subscribed to your list before April. You will use this filter to segment your recipients and send a special, re-engagement message to the ones that match the filter's criteria.

Next, click on Add condition to specify the second condition for this filter, i.e. the recipient must have subscribed to the list before April.

Click on Save to save the new filter.

Exactly X day(s) ago

Under Recipients > Filters > Activity, activity filters allow you to segment subscribers based on their recent email activity (e.g. opened an email). Activity filters are also the basis for setting up drip campaigns and sending triggered emails in the Automation tab.

Let’s say you are an e-commerce marketer and would like to setup a feedback email (i.e. our triggered email) 5 days after your customers viewed the “Your order has shipped” message. To do so, you’ll have to first setup an activity filter. This activity filter tallies up all subscribers who have opened my shipping confirmation email exactly 5 days ago, leveraging the new option “Exactly 5 day(s) ago”.

Now that we’ve setup this activity filter, let’s create the triggered email under Automation > Tasks. In short, when our activity filter is true (under the Condition tab)…

… the system will send our feedback email (selected under the Action tab). Based on our filter, this will happen 5 days after a subscriber opens our shipping confirmation email.

So, there you go! That’s how to set up a triggered email sent precisely N days after a certain email activity occurred, leveraging this new, useful filter setting.

Activity filters now have an hour-based condition to more effectively run time-sensitive drip campaigns, such as shopping cart abandonment emails. To know more, check the example here


Hour-based activity filters

Date and time format

Filters now support hour-based conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.

In order to use this type of comparison, the data must be saved into a recipient field using the ISO date time standard, which looks like this:

YYYY-MM-DDThh:mm:ssTZD

... where:

     YYYY = four-digit year
     MM   = two-digit month (01=January, etc.)
     DD   = two-digit day of month (01 through 31)
     hh   = two digits of hour (00 through 23) (am/pm NOT allowed)
     mm   = two digits of minute (00 through 59)
     ss   = two digits of second (00 through 59)
     TZD  = time zone designator (Z or +hh:mm or -hh:mm)

For example: 2015-02-24T19:20:30+01:00).

When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format:YYYY-MM-DDThh:mm:ssTZD