Aggregation policy

Statistical reports for SMTP+ are built by aggregating messages. In this page you can set the aggregation policy, which applies to all the messages sent by the user in the specified list.

Types of aggregation

Messages can be aggregated...

Recommended aggregation method

Different aggregation methods will lead to a different amount of individual messages listed by MailUp in the list(s) used for SMTP+. 

Recipient-level statistics and aggregation method

One of the advantages of using MailUp's SMTP service is that you gain access to recipient-level statistics. Please note that different statistics are available depending on the aggregation method used.

Open statistics

Details on when a specific message was opened is only avaiable when messages are aggregated by subject, and only for the first message sent with a certain subject. When a second message is sent with the same subject, the two statistics are aggregated.

Click statistics

Details on clicks are always available, regardless of the aggregation method. In the message statistics, click on Clicks from the Actions menu. For each link shown, click on Link Details (as seen in the screenshot below) to view details on who clicked on that link.

Device statistics

The device report is always available, regardless of the aggregation policy, and can be extremely useful in determining the importance of sending mobile-ready messages. For example, here is a report from our of our internal SMTP+ account, indicating that 35% of the messages read them on mobile devices.

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