Recipient fields contain personal data about your contacts. You can use up to 10 personal data fields by default, while you can increase this number up to 40 by purchasing the Marketing + package.
Use this menu to configure the parameters of existing recipient fields, and to add new ones.
The page contains five columns with recipient fields data:
Far to the right of the screen you can find the "Actions" button, which will allow you to empty the corresponding field, or edit it modifying the above explained parameters:
These settings will help you manage the import process and the creation of dynamic messages: when importing a file, you will have to map the fields in order to be able to use dynamic fields (a feature included in the Message + package).