Lists and Groups

You can create multiple Lists in your account, and then segment recipients within a List using Groups (or Filters that are a sort of dynamic groups).


Each List is an independent environment within your account, made up of settings, administrators, messages, templates, campaigns, groups, filters, triggered messages, statistics, etc.

What Lists share in common are Recipient Fields (the custom fields where recipient information is stored) and the sending queue.

The relationship between a Group and a List is that a Group is a subset of recipients within a chosen List.


If you want to segment users within a List, it is useful to create Groups.