Getting started

To begin creating a message with the new BEE editor from your platform, click on Messages > Email, then click on "NEW EMAIL" and then click "START DESIGNING"

Drag-&-drop templates

Build your message starting from:

  • Basic templates: they are wireframes for your new message
  • Rich templates: they contain sample content to give you some design ideas
  • My templates: they are previously saved custom templates

For basic or rich templates, you can:

  • Preview it
  • Create a copy and save it as a custom template
  • Create a new message starting from the template, by clicking on NEW EMAIL.

In the "My Templates" section, you can also edit or delete templates.

Create the message

Creating a message with BEE is very easy.

After choosing a template, you will be able to customize:

Let's see in detail these three areas.


The "Content" tab allows you to choose a new content element and add it to your message. Just drag and drop a content element (button, image, etc) in the message area on the left.

Content properties

Clicking on a content element inside the message will make the content panel switch to Content properties mode, so you can change its settings.

In the example below, for a "text" block you can set text and link color and choose a font. You can also act on the padding (the distance from the borders of the block).

The Content properties area changes depending on the content element that has been selected. If you select a button, for example, you will see several tools to help you style the button and link it to your desired action.

Text editing

If you click inside a text content block, the text editor toolbar will appear. The toolbar opens in "simple" mode, giving you access to basic text editing tools.

Click on the icon on the right of the toolbar to expand it to "advanced" mode. Here you will find additional text editing tools, including advanced features such as merge tags (e.g. "Dear [firstname],").


The Structure panel includes different types of structural elements for your message. Think of them as a way to create different sections of the message.

For example:

Whenever you need to switch to a different number of columns, introduce a new section by using the Structure panel.

Unlike content blocks available in BEE v1, the new structures provide much more flexibility and customization at both the row and column levels. 

Also, you can now clone entire structures (for example, a picture, a button, and a text) with all its settings and blocks. Previously you could only clone a single block of content.

If you click on a structure inside the message, you can modify row and columns settings, like background colors, padding, and borders.


From this tab you can modify general settings that apply to the entire message:

Undo, redo & history

When designing, you can rewind and fast-forward to any point in your recent edit history. As soon as a change in the message is detected, a compact Undo widget displays in the bottom left corner of the editor.

The widget displays 3 items that correspond to these 3 actions:

Save and exit

For each message, you create you can:

The platform every 30 seconds save automatically a copy of the message.

If the editor is closed by mistake, once entering again in the editor a pop-up will ask you to resume editing, preview the message and then decide what to do or, directly discard it.

From the drop-down menu near the save & exit button you are also able to:

Custom rows

Custom rows are pre-filled rows of content ready to be used.

To use custom rows, click on the drop-down menu in the Structure area and select the source you want to retrieve content from. To insert a new custom row in your message, simply drag and drop the content in your template. Each message can contain custom rows recovered from different sources. 

Content available in custom rows is retrieved through Sources created using a link (RSS/ATOM feed) or by uploading a .csv or .json file.