To create a workflow you first need to choose which type of workflow you want to create, between Pre-configured and Custom workflows.

Pre-configured workflows

Pre-configured workflows are workflow templates built on email marketing best practices. Start from this templates and customize them based on your needs.

Custom workflows

By using a custom workflows, you can choose one of the available start conditions or use an existing profile or activity filter as a start event.


After having selected the type of workflow you want to create, you need to decide Workflow settings.