Adding a New Activity Filter

The process of adding a new Activity filter consists of defining one or more conditions that will be used when the filter is applied.

The Actions are divided into email and SMS:

Email

SMS


The Messages drop-down contains a list of messages that have been sent, and also contains the option Any.

You can also decide to only select messages that contain specific Tags. This is a useful tool to evaluate your audience interest on a specific campaign (maybe your audience is interested in messages that include "Cars" tags. By knowing this you could send them a specific promo for car lovers).

The date fields allow you to specify a date range for which the condition applies. 


An example: a re-engagement filter

For example, let's assume that you wish to send a re-engagement message to recipients that did not open any message sent to them between April and June, and that subscribed to your list before April. You will use this filter to segment your recipients and send a special, re-engagement message to the ones that match the filter's criteria.

Next, click on Add condition to specify the second condition for this filter, i.e. the recipient must have subscribed to the list before April.

Click on Save to save the new filter.


When you enter a URL in the Link filed, the system performs a "like" match on the URL to determine if the recipient had clicked or had not clicked on it. This means that it will find a match even if the link contained some link tracking code, but you do not enter the link tracking code in the filter. For example, if the link in the email was "http://www.myCompany.com?utm_source=email", but you only enter "http://www.myCompany.com" in the URL field, it will still find a match.


Exactly X day(s) ago

Under Recipients > Filters > Activity, activity filters allow you to segment subscribers based on their recent email activity (e.g. opened an email). Activity filters are also the basis for setting up drip campaigns and sending triggered emails in the Automation tab.

Let’s say you are an e-commerce marketer and would like to setup a feedback email (i.e. our triggered email) 5 days after your customers viewed the “Your order has shipped” message. To do so, you’ll have to first setup an activity filter. This activity filter tallies up all subscribers who have opened my shipping confirmation email exactly 5 days ago, leveraging the new option “Exactly 5 day(s) ago”.

Now that we’ve setup this activity filter, let’s create the triggered email under Automation > Tasks. In short, when our activity filter is true (under the Condition tab)…

… the system will send our feedback email (selected under the Action tab). Based on our filter, this will happen 5 days after a subscriber opens our shipping confirmation email.

So, there you go! That’s how to setup a triggered email sent precisely N days after a certain email activity occurred, leveraging this new, useful filter setting.

Activity filters now have an hour-based condition to more effectively run time-sensitive drip campaigns, such as shopping cart abandonment emails. To know more, check the example here


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