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Label | Descrizione |
|---|---|
| Bounce | The recipient registered a high number of soft bounces |
| New | There is still no information on the rating because it is the first time they are reached by a sending |
| Inactive | The recipient has shown an extremely low degree of engagement, it is a contact that does not interact with the campaigns he receives |
| Less active | The recipient has shown a low degree of engagement, it is a contact who rarely interacts with the campaigns he receives |
| Active | The recipient has shown an average degree of engagement, it is a contact who often takes actions on the campaigns he receives |
| Very active | The recipient has demonstrated a high degree of engagement, it is a contact who carries out activities consistently on campaigns |
Openings and clicks
Openings
The Email Opens shows:
- the number of opens recorded each day (dark green bar) and the total number of mailings (the totality of the bar)
- open rate trend (blue line)
- variation compared to the open rate in the selected time frame (purple line)
By selecting the bar of a single day, it is also possible to have the details for each email sent including the open rate, the number of emails sent, and the number of opens.
Click
The Email Click shows:
- the number of clicks recorded each day (dark blue bar) and the total number of mailings (the totality of the bar)
- open rate trend (blue line)
- variation compared to the click rate in the selected time frame (purple line)
By selecting the bar of a single day, it is also possible to have the details for each email sent including open rate, the number of emails sent, and the number of clicks.
Openings for the main mailbox providers (Mbp)
The top Provider trend dashboard provides an overview of the 4 main recipients' providers. The data is automatically obtained from the platform based on the recipients' domain and cannot be changed by inserting other providers.
Engagement for the main mailbox providers
This chart shows the distribution of the level of recipient engagement across the 5 main mailbox providers reached (B2B indicates addresses relating to company domains).
A tendency towards inactivity can have many explanations:
- it could be due to a particularly dated and/or poorly maintained contact list;
- it indicates a generally less used MBP;
- it anticipates potential degradations towards that specific MBP.
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