In the email message, usually in the footer, an unsubscribe link is provided. A cancellation handled outside MailUp generally follows either of these procedures:
- A link to an URL pointing to an external unsubscribe page is inserted into the email message;
- The message contains a procedure allowing the user to unsubscribe (e.g. "To unsubscribe please send an e-mail to [...] with "UNSUBSCRIBE" as a subject heading").
In order to keep the database updated and avoid sending unsolicited messages to users who unsubscribed, MailUp administrator must then remove the address from subscribers in one of the following ways:
- Manual import of the unsubscribers list of unsubscribers (in csv/txt format)
- Call of API procedure xmlUnSubscribe.aspx (see API technical details)
- Disiscrizione manuale dell'utente mediante l'interfaccia di MailUp
- Importazione manuale elenco disiscritti (con copia e incolla)
- Importazione batch ftp automatica (es. notturna) di un elenco utenti da disiscrivere
...
- User manual unsubscribe via MailUp interface
- Manual import of unsubscribers list (through copy and paste method)
- Automatic import of a list of users to be unsubscribed via Batch FTP procedure (i.e. every night)
As an alternative, the administrator can avoid removing those users, but before every mailing a list of contacts without the unsubscribers must be imported to MailUp in a specific group, and the message must be sent to that group only. This procedure is more risky anyway, because the chances of sending an unsolicited message to a user who chose to unsubscribe are higher.
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