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MailUp automatically moves some users to unsubscribed anyway, so to guarantee the best deliverability rates possible, and avoid antispam filters. In particular, the system unsubscribes the users described below. Afterwards, actions such as notices, post-operations or exports via batch ftp mode to external systems are always possible.
Users clicking the "spam" button (abuse reports)
| Most email clients like Gmail or Yahoo! - although not all of them - provide a "Spam" or "Junk" button. Clicking this button triggers a notice to MailUp, called "Feedback Loop" (FBL). In order to stop sending messages to these recipients, so to keep a high level of reputation and maximize deliverability, they are automatically moved to unsubscribers. It is possible to filter these recipients using the dropdown menu "Unsubscribed from" at the page Recipients > Unsubscribed, choosing "because misuse has been reported" (see image below). The report can also be exported. |
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Page that shows unsubscribers, sorted by reason.
Users clicking the unsubscribe button provided by by email clients
Some web email clients have another button besides "Spam" or "Junk", usually called "Unsubscribe".
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