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- I need to integrate my CRM with MailUp. Any suggestionsHow should I do? Is there any documentation available about on this issuesubject?
We have developed two types of integrations, applicable to many systems such as SugarCRM, Salesforce, VTiger and others, which allow to update bidirectionally the user status (subscribed/unsubscribed) inside the CRM. Both modes require on your side some work for the development and integration with the CRM. The two modes are:
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Pros: simple and easy
Cons: not in real time (update takes place updated at night)
How it works:
The database of contacts (full or diff), possibly with status indication (subscribed/unsubscribed) and insertion in lists or groups (infinite groups can be created within a list) must be moved from the CRM to a FTP space. The status (subscribed/unsubscribed) is list-specific. For further details please see the chapter “Batch FTP synchronization”. MailUp generates the flow of unsubscriptions towards the CRM in two ways:
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Cons: more complex to develop on the customer's side
How it works:
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- Via batch FTP mode;
- Via API call to a customer’s public procedure (following specifications provided by the customer).
The user can then switch from the CRM to MailUp by just pressing one button (an auto log-in procedure can be activated), manage the contacts inside the CRM but then needs to access to MailUp in order to send the message. The user logs in to the MailUp console without password, composes the message, chooses the target (browsing by group, list or applying filters), then sends the message and analyzes sending statistics.
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Unfortunately this is not possible for two reasons. Firstly, MailUp architecture consists of several frontend, backend, sql and sending servers, with redundant connections, to ensure the highest performance and reliability. Secondly, the sending infrastructure is configured so that the sendings are distributed across several IPs, according to constantly changing rules and to the agreements with ISPs, that often also provide guidelines to be followed. We have also signed agreements with many important ISPs, so to allow whitelisting and to prevent messages to be from being blocked by antispam filters, even with high volumes of emails being sent. MailUp has also agreements in place with ISPs to handle feedback loops. This infrastructure, also connected to domain and DNS management (e.g. DKIM signatures) is hardly replicable externally, both because of its complexity and because it has to be constantly monitored and updated.
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You need to activate a post-operation: after the unsubscription, MailUp can perform predefined actions, such as calling external procedures to update customer’s CRM or CMS, or unsubscribe that user from specific lists. The set-up setup of post-operations is available free of charge.
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All integrations are available free of charge except for the Batch Zip FTP mode.
- Can I use MailUp to send messages from my system, without logging in to the MailUp console?
Yes, there are several web services which would serve the purpose, the simplest being SendNewsletterFast.
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