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We have developed two types of integrations, applicable to many systems such as SugarCRM, Salesforce, VTiger and others, which allow to update bidirectionally the user status (subscribed/unsubscribed) inside the CRM. Both modes require on your side some work for the development and integration with the CRM. The two modes are:
Pros: simple and easy
Cons: not in real time (updated at night)
How it works: The database of contacts (full or diff), with status indication (subscribed/unsubscribed) and insertion in lists or groups (infinite groups can be created within a list) must be moved from the CRM to a FTP space. The status (subscribed/unsubscribed) is list-specific. For further details please see the chapter Batch FTP synchronization. MailUp generates the flow of statistics and unsubscriptions towards via batch FTP mode. Unsubscriptions could also be exported via API call to your public procedure, following specifications you will have provided
- Web services or APIs
Pros: real time
Cons: more complex to develop on your side
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