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- Pros: simple and easy
- Cons: not in real time (updated once a day, typically during the night)
- How it works: The database of contacts (full or diff), with status indication (subscribed/unsubscribed) and insertion in lists or groups (infinite groups can be created within a list) must be moved from the CRM to a FTP space. The status (subscribed/unsubscribed) is list-specific. MailUp generates the flow of statistics and unsubscriptions toward the CRM via batch FTP mode. Unsubscriptions could also be exported via API call to your public procedure, following specifications that you have provided.
SOAP or Get/Post APIsUsing Post or Get: an Get/Post API example
- Pros: real time
- Cons: more complex to develop on your side
- How it works: Codeis added to all the CRM pages where the user file is modified (personal data and status subscribed/unsubscribed in particular). This section updates the MailUp database via Get/Post or using SOAP Web Services. MailUp generates the flow of statistics and unsubscriptions toward the CRM system via batch FTP mode. Unsubscriptions could also be exported via API call to your public procedure, following specifications that you have provided. You can then switch from the CRM to MailUp by just pressing one button (an auto log-in procedure can be activated), manage the contacts inside the CRM but then you will have to access to MailUp in order to send the message. You can log in to the MailUp console without password, compose the message, choose the target (browsing by group, list or applying filters), then send the message and analyze sending statistics. MailUp personnel can provide support and a testing environment. In addition, we can give you assistance in marketing this kind of integration, if you wish.
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